Whis-Purr brand Premium Ocelot Food is a packaging design created for your house-trained ocelots. The brief of the project was simply to create a brand of pet food for a household pet, and technically ocelots can be household pets.

This brand’s creation was sparked after watching the tv show Archer (Babou!!!), where the protagonist attempts to keep an ocelot as a pet. I decided to aim my brand towards the cute feline, ocelot, which wasn’t exactly portrayed as being particularly nice on the show.

I created the packaging designs for the dry food and canned wet food based on Central America, where Ocelots can be found. The logo and iconography also share the Latin influence.

The flavors are all based on the average ocelot diet which includes rabbits, fish, and snakes. The box also includes a cut-out side to show the current level of the food in the packaging.